HotSpots Beauty
A two-sided marketplace platform for booking and managing beauty services
beautyA dual-audience platform connecting clients to verified beauty professionals while giving beauty businesses the tools to manage bookings, payments, and client experience.
The challenge
HotSpots Beauty needed a pre-launch marketing site that could speak to two distinct audiences at once — clients looking to book trusted beauty professionals, and beauty businesses looking for tools to manage bookings, payments, and client experience — while building a waitlist ahead of app launch.
Our approach
We designed a Clients/Business toggle directly in the navigation so each audience could immediately find messaging relevant to them, backed by a single hero that establishes the platform's core value: booking made easy, businesses made manageable.
What we built
A conversion-focused landing platform with an app-preview hero showcasing the mobile product, a trust-building feature row (verified professionals, easy booking, instant confirmation, 24/7 support), live waitlist social proof, and a persistent Join the Waitlist call to action.
The result
The platform has driven over 660 signups to the waitlist ahead of launch, giving HotSpots Beauty a validated audience of clients and beauty businesses ready to onboard at launch.
We came in with a two-sided product that's hard to explain in one breath. August Deep Technologies built us a homepage that speaks to clients and businesses in the same glance — and it's already converting into real waitlist signups.
Nana · CEO — HotSpots Beauty